Trump Launches America’s Newest Concentration Camp, Complete With Tacky Merch

Hard to understand what is going on in the minds of the people who produce prison merchandise. Harder still to understand the people who are buying it.

It's not new to notice that Trump's followers have no problem with cruelty, or even celebrating it, but wearing it around all day is another level. Hard to imagine how one would feel encountering a person wearing the concentration camp branded t-shirt.

There’s no way to look at what the US government is doing here and not think of it more as Auschwitz than Alcatraz. The parallels are unmistakable: hastily constructed camps in remote locations, euphemistic naming designed to obscure their true purpose, and—most tellingly—officials proudly touring the facilities while discussing plans to build “a system” of such camps nationwide.

But here’s where today’s American concentration camps differ from their 20th-century predecessors: the Trump regime isn’t trying to hide what they’re doing. They’re merchandising it. They’re selling t-shirts celebrating human suffering as if it were a sports team or a vacation destination.

The United States government is literally selling branded merchandise to celebrate putting human beings in cages surrounded by dangerous predators. This isn’t just about policy—it’s about turning cruelty into a consumer product. It’s about making the suffering of others into something you can wear to own the libs.

This commodification of human rights violations represents something uniquely American and uniquely horrifying: the gamification of genocide. Previous authoritarian regimes at least had the decency to be ashamed of their concentration camps. Trump is selling tickets to the show.