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After Authenticity Highlight

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If you believe that a band or a brand can be authentic you probably believe in such a thing as an “authentic self” too. It turns out there’s longstanding historical precedence for this belief. The origin of the modern authenticity drive is the 19th century Romantic movement. The Romantics thought intensely-felt emotion was at the heart of beauty and therefore they valued the individual experience above all else. They rejected universal ethical frameworks and considered individual expression and the development of a unique self to be ethically valuable.

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