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As Viewers Ditch Subscriptions For Ad-Supported TV, Ops Teams Must Adapt Highlight
posted on in: Quote, entertainment, ad tech and tv.
While FAST is ascendant, subscription video on demand (SVOD) giants like Netflix and HBO Max are hiking prices and cracking down on password sharing to boost their average revenue per user. But because viewers have many free options to choose from instead, SVOD platforms risk pushing subscribers away with these aggressive revenue-boosting tactics.
Given the prevailing trends, it’s worth wondering whether SVOD is slowly becoming a relic of the past.
— Andrew ByrdReplicated under Fair Use from As Viewers Ditch Subscriptions For Ad-Supported TV, Ops Teams Must Adapt by Andrew Byrd.