Resource

BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

posted on in: Quote.

—

According to Dr. Fou, buying directly from quality publishers increases the productivity of display advertising by at least seven times and perhaps as much as 27 times compared to buying through a programmatic exchange.

— Bob Hoffman

Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 73)

Copy this link to share with your friends.

https://aramzs.xyz/resources/quotes/badmen-how-advertising-went-from-a-minor-annoyance-to-a-major-menace/according-to-dr-fou-buying-a96ca/