Resource

BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

posted on October 11, 2021 in: Quote.

—

Ad Age reported that the ANA’s ceo said the effort would go beyond rebates and include arbitrage of digital ad inventory. What arbitrage means is that agencies buy ad space at one price and then resell it to their clients at another price.

— Bob Hoffman

Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 44)