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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

posted on October 11, 2021 in: Quote.

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Ad fraud carries with it almost no risk. According to Hewlett-Packard Enterprises, ad fraud has a higher payout potential and lower risk factor than any other type of online crime.

— Bob Hoffman

Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 35)