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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

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An overall rate of effectiveness that is usually reported at about 6 clicks per 10,000 ads served. Solve Media says a person is more likely to complete Navy SEAL training than click on a banner ad.

— Bob Hoffman

Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 12)

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