BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

As a legitimate publisher you’re in a double bind. You want to move advertisers from the “generic eyeball” market to quality sites where site reputation, not sneaky tracking, is the critical advantage. At the same time you have to play the existing game where you can’t sell an ad unless you agree to infest your site with trackers that are data-leaking your user data to the junk sites you’re competing with.