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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

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at the end if the line, it looks like you are probably getting somewhere about 3¢ worth of actual ads seen by actual people for every dollar you spend on display advertising.

— Bob Hoffman

Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 58)