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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

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Dr. Fou calculated that Fireball could generate 30 billion fraudulent ad impressions a minute. That’s not a typo — 30 billion a minute.

— Bob Hoffman

Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 63)

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