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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

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for our advertising dollar we have probably gotten about 60¢ worth of fees and technology, 20¢ worth of viewability issues, 2¢ worth of additional fraud, and 18¢ worth of viewable real ads.

— Bob Hoffman

Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 57)

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