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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

posted on in: Quote.

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In ad fraud, all the advantage is to the offense ā€“ that is, the fraudsters.

— Bob Hoffman

Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 38)