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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

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over 600 million web-connected devices are now armed with ad blockers. According to Doc Searls author of The Cluetrain Manifesto and The Intention Economy, this is the largest boycott of anything in the history of humanity.

— Bob Hoffman

Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 11)