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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight
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— Bob HoffmanThe idea that the same person who was frantically clicking her tv remote to escape from advertising would gleefully click her mouse to interact with it is going to go down as one of the great marketing delusions of all time.
Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 16)