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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

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The key to better ad performance is to stay as far away as possible from questionable ad exchanges and the ad tech industry’s programmatic snake pit.

— Bob Hoffman

Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 72)

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