BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

We might assume that the big gainers from online ad fraud are the criminals themselves. But according to the WFA, the group that gains the most is actually the legitimate marketing and advertising industry. The more skin an ad agency or agency holding company has in the ad tech money-flow chain (e.g., agency of record; trading desk; DSP; ad tech provider, etc) the greater is its potential for revenue derived indirectly from ad fraud. In fact, as far as agencies and other marketing entities are concerned, fraud seems to add to their revenue stream.