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BadMen: How Advertising Went From A Minor Annoyance To A Major Menace Highlight

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What that means is that Yahoo would not be able to scan our emails and text messages and use the information gleaned from doing so to create targeting opportunities for their advertising clients.

— Bob Hoffman

Replicated under Fair Use from BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman. (Pg. 27)