DisneyWar Highlight

Eisner proceeded to make his own priorities clear. “We have no obligation to make art. We have no obligation to make history. We have no obligation to make a statement. But to make money, it is often important to make history, to make art, or to make some significant statement…. In order to make money, we must always make entertaining movies, and if we make entertaining movies, at times we will reliably make history, art, a statement, or all three. We may even win awards…. We cannot expect numerous hits, but if every film has an original and imaginative concept, then we can be confident that something will break through.”