— hrbrmstr's Daily DropEarly research into this “incidental learning” started by looking at good ol’ TV viewers who tuned in early for their favorite shows and caught the tail end of the news—and surprisingly, they actually remembered some of what they saw. This insight helped broadcasters realize they should schedule news programs right before popular shows to reach more people.
Replicated under Fair Use from Drop #699 (2025-08-25): Incidental Edition by hrbrmstr's Daily Drop.