How Kalshi infects the news Highlight

Some of CNBC’s reporting about Kalshi includes the disclosure, “CNBC and Kalshi have a commercial relationship that includes customer acquisition and a minority investment.” This means CNBC is paid every time it can convert a viewer to a Kalshi user. As an investor, the network also benefits if Kalshi’s overall valuation increases. CNBC is also paid directly by Kalshi for using its data, according to The Wrap.