— Jess WeatherbedProvenance metadata is also so flimsy that OpenAI — a steering member of C2PA — points out it can “easily be removed either accidentally or intentionally.” LinkedIn and TikTok still fail to reliably tag content that’s supposed to carry C2PA metadata. YouTube uses C2PA, Google’s SynthID, and other systems for proactive AI labeling, but those labels are also inconsistent and difficult to spot. And nobody even knows what a photo is these days, so boiling down what actually counts as real or fake is far easier said than done. Meta learned this the hard way by slapping real photographs on Instagram with “Made by AI” labels, pissing off a lot of photographers.
Replicated under Fair Use from If Big Tech cared about fighting AI slop, it wouldn’t be drowning us in it by Jess Weatherbed.