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IP Address Match Rates Are a Joke – And It’s No Laughing Matter Highlight

posted on in: Quote and ad tech.

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When scale and price “are the only functional KPIs” on the buy side, he said, advertisers aren’t incentivized to care about accuracy.

— Allison Schiff

Replicated under Fair Use from IP Address Match Rates Are a Joke – And It’s No Laughing Matter by Allison Schiff.

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