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Kids These Days: Human Capital and the Making of Millennials Highlight

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But over time, the FDA relaxed their position, and in 1997 they began allowing advertisers to direct viewers to an 800 number or a website for the full list of risks.17 DTC advertising boomed, from $12 million in 1980 to a peak of over $5 billion by 2006.

— Malcolm Harris

Replicated under Fair Use from Kids These Days: Human Capital and the Making of Millennials by Malcolm Harris. (Pg. 175)

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