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Kids These Days: Human Capital and the Making of Millennials Highlight

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The NCAA and an additional near two hundred schools funnel merchandise licensing through the Collegiate Licensing Company (CLC), which reported $4.62 billion in sales in 2012, driven by huge gains in women’s apparel.

— Malcolm Harris

Replicated under Fair Use from Kids These Days: Human Capital and the Making of Millennials by Malcolm Harris. (Pg. 145)

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