Palo Alto: A History of California, Capitalism, and the World Highlight

Bloomberg ran a feature with the firm’s cooperation, and though the reporter was skeptical about the validity of psychometric profiles, which extrapolated personality characteristics from consumer data, there was no sign that the consultancy’s work merited a worldwide scandal the likes of which emerged a few years later.65 RapLeaf’s 2010 election-targeting debacle, which ended with a candidate personally apologizing to an elderly voter, was just the way things worked in 2015. Cruz won the Iowa caucus and the press gave his data contractors ample credit.