Palo Alto: A History of California, Capitalism, and the World Highlight

In 2001, Apple bit—demonstrating once again the value of an incumbent seat when the finance music stops for a minute—but the company didn’t bring him in-house at first. Instead it contracted with Fadell to build the iPod and the iTunes software, and he contracted with subcontractors to supplement his team. When the iPod launched, however, it was Steve Jobs alone on stage, white device contrasted against his black turtleneck.