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Palo Alto: A History of California, Capitalism, and the World Highlight

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The right’s leaders didn’t want a Herbert Hoover with strong new ideas about how the world should work; they wanted someone to sell the ideas developed in the think tanks, using marketing from the advertisers. They wanted a brand ambassador for free-market capitalism, individual rights, and anticommunism.

— Malcolm Harris

Replicated under Fair Use from Palo Alto: A History of California, Capitalism, and the World by Malcolm Harris.

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