Palo Alto: A History of California, Capitalism, and the World Highlight

To heighten productivity, the paradigm of disciplination is replaced by the paradigm of achievement, or, in other words, by the positive scheme of Can; after a certain level of productivity obtains, the negativity of prohibition impedes further expansion. The positivity of Can is much more efficient than the negativity of Should. Therefore, the social unconscious switches from Should to Can. The achievement-subject is faster and more productive than the obedience-subject. However, the Can does not revoke the Should. The obedience-subject remains disciplined. It has now completed the disciplinary stage. Can increases the level of productivity, which is the aim of disciplinary technology, that is, the imperative of Should.