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Reality Is Broken: Why Games Make Us Better and How They Can Change the World Highlight

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if we provoke our curiosity by exposing ourselves to ambiguous visual stimulus, like a wrapped present or a door that is just barely ajar, we experience a rush of “interest” biochemicals also known as “internal opiates.”

— Jane McGonigal

Replicated under Fair Use from Reality Is Broken: Why Games Make Us Better and How They Can Change the World by Jane McGonigal.