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Social Media Is Now Parasocial Media - danah boyd, 2026 Highlight

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The major US social media platforms were always run by corporations, but the pursuit of financialized economic growth to appease investors led companies to contort their platforms away from sociality ( Srnicek, 2019). Socializing among friends is not nearly as profitable as convincing users to consume more and more polished media.

— journals.sagepub.com

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