the kind of AI we’re talking about here is built on the concept of endless recycling. And chewing up and spitting out the same content over and over again is enshittification.
This kind of slop didn’t start with AI. For as long as I’ve worked in the discipline, a huge amount of content has been created through regurgitation, because companies wanted to rank for a keyword, irrespective of whether they actually had something to add to the topic. AI is just speeding this up, because it’s making it easier than ever to create unoriginal content.
— Lauren PopeReplicated under Fair Use from Spite House: AI, disintermediation and the end of the free web by Lauren Pope.