— Mike IsaacGraves, Geidt, and especially Kalanick weren’t above playing dirty. They started booking secret meetings with regulators in San Francisco and encouraging them to go after Lyft and Sidecar. Where once Uber had scoffed at City Hall, now they implored city officials to shut the other companies down. “They’re breaking the law!” Geidt and Graves said to the indifferent regulators. Though Sunil Paul’s efforts with Sidecar weren’t taking off, Lyft was gaining traction quickly. People loved the stupid pink mustaches.
Replicated under Fair Use from Super Pumped: The Battle for Uber by Mike Isaac. (Pg. 86)