Super Pumped: The Battle for Uber Highlight

Over the course of the past few months, Uber employees had begun failing the Bay Area cocktail party test. For employees, Uber had become a scarlet letter. Where once wearing Uber black had been a point of pride—like Facebook blue—now, admitting you worked at 1455 Market Street immediately short-circuited a conversation and drew strange looks. Implicit was the question, “How can you work for Uber?” It didn’t feel good. And people started quitting.