Super Pumped: The Battle for Uber Highlight

With easy, in-app buttons, users could send emails, texts, and phone calls to elected officials whenever an important legislative matter was up for debate. By 2015, more than half a million drivers and riders had signed petitions supporting the company across dozens of states. After Uber sent out a mass text message asking for support, petitions began gaining new signatures rapidly, in some cases as many as seven per second.