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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight
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— Shoshana ZuboffA paper published in 2015 broke fresh ground again by announcing that the accuracy of the team’s computer predictions had equaled or outpaced that of human judges, both in the use of Facebook “likes” to assess personality traits based on the five-factor model
Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 275)