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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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an ever-escalating incentive to increase behavioral surplus in order to continuously upgrade the effectiveness of predictions.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 82)

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