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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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As competition for surveillance assets heats up, new laws of motion rise to salience. Eventually, these will shape an even-more-merciless imperative to predict future behavior with greater certainty and detail, forcing the whole project to break loose from the virtual world in favor of the one that we call “real.”

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 175)