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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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Behavioral surplus is understood as the raw material for products that establish “co-marketing” with other services such as “towing, auto repair, car washes, restaurants, retail outlets.…”

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 217)