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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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behavioral value reinvestment cycle, in which all behavioral data are reinvested in the improvement of the product or service

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 69)