The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

“Conditioning at scale is essential to the new science of massively engineered human behavior.” He believes that smartphones, wearable devices, and the larger assembly of always-on networked nodes allow his company to modify and manage a substantial swath of its users’ behavior. As digital signals monitor and track a person’s daily activities, the company gradually masters the schedule of reinforcements—rewards, recognition, or praise that can reliably produce the specific user behaviors that the company selects for dominance: