The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

depicted the corporation’s systems for gathering “psychological insights” on 6.4 million high school and tertiary students as well as young Australians and New Zealanders already in the workforce. The Facebook document detailed the many ways in which the corporation uses its stores of behavioral surplus to pinpoint the exact moment at which a young person needs a “confidence boost” and is therefore most vulnerable to a specific configuration of advertising cues and nudges: