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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

posted on January 25, 2024 in: Quote.

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Each failure to establish bearings contributes to habituation, normalization, and ultimately legitimation. Subordinated to the larger aims of surveillance capitalism, the thrust of the affective project changed as if distorted in a fun-house mirror.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 292)