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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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Each rendered bit is liberated from its life in the social, no longer inconveniently encumbered by moral reasoning, politics, social norms, rights, values, relationships, feelings, contexts, and situations.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 211)