The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

“Everyone will expect to be tracked and monitored, since the advantages, in terms of convenience, safety, and services, will be so great… continuous monitoring will be the norm.”6 Everyone, that is, except those wealthy or stubborn enough to achieve effective life without Google’s assistance and thus escape the worst excesses of rendition. As decision rights and self-determination become privileges of the wealthy, what will Varian offer to answer those who clamor for the same?