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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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His “reverse process” of telestimulation is resurrected in the economies of action that automatically stimulate behavior, not to save the human herd from catastrophe but rather to heighten the predictability of its behavior.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 207)