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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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However, it would be dangerous to nurse the notion that today’s surveillance capitalists simply represent more of the same. This structural requirement of economies of action turns the means of behavioral modification into an engine of growth.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 309)