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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

posted on January 25, 2024 in: Quote.

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In both operations, surplus drawn from the driver’s experience is repurposed as the means to shape and compel the driver’s experience for the sake of guaranteed outcomes.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 218)