The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

In the composition of the shadow text, rendition is Step One: the concrete operationalization of the “original sin of simple robbery” that defined this market project from the start. Google rendered the Earth, its streets, and its dwelling places, bypassing our consent and defying our protests. Facebook rendered the social network and its limitless details for the sake of the company’s behavioral futures markets. Now the ubiquitous apparatus is the means to the ubiquitous rendition of human experience. We have seen the urgency with which surveillance capitalists pursue the elimination of “friction” as a critical success factor in supply operations. The prediction imperative makes boundaries and borders intolerable, and surveillance capitalists will do almost anything to eliminate them. This pursuit transforms “connection” into a commercial imperative and transforms individual autonomy into a threat to surveillance revenues.