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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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In the course of this research, the team came to appreciate the magic of behavioral surplus, discovering, for example, that a person’s disclosure of specific personal information such as religion or political affiliation contributes less to a robust personality analysis than the fact that the individual is willing to share such information in the first place.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 272)

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