The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

In effect, what we’re doing is replicating the digital experience in physical space.… So ubiquitous connectivity; incredible computing power including artificial intelligence and machine learning; the ability to display data; sensing, including cameras and location data as well as other kinds of specialized sensors.… We fund it all… through a very novel advertising model.… We can actually then target ads to people in proximity, and then obviously over time track them through things like beacons and location services as well as their browsing activity.